There's something magical about the moment when a client first sees their service transformed into a tangible digital product. After...

This is usually the first question professionals ask me: What should my first offer be? I have lots of ideas. Or... I think I know what I...

Getty Images Listen up 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘇𝗶𝗻𝗴 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 - and those who want to offer a productized offer soon......

The Business WYZE podcast is going to feature topics and conversations that share solo and small service firms' stories about how they...

Here's a short video I made giving my take on the potential of having a subscription-based offer in your service business - consultancy,...

You've already started to hear it: What are your packages? Where can I see your service listings? What's your process? In today's digital...

Have you heard of Bark Box? Birch Box? Dollar Shave Club? Amazon Subscribe & Save? All of these "boxes" are massive business success...

As a fractional CFO, you've carved out a niche in providing high-level financial expertise to multiple businesses on a part-time or...

(Especially if you want to generate recurring revenue) Whenever I get into a discussion with a trusted advisor business owner about...

The hardest part of productizing is figuring out what to offer as your product - and to whom. The solution is beginning with what we call...

In these highly competitive times, when clients become more and more demanding, I've been encouraging all fractional executives,...